With most of the world still reeling from the global financial crisis, China shows no signs of slowing down. And, despite charges of obstructionism at the Copenhagen climate summit, the People’s Republic is steadily taking the lead in cleantech and the green economy.

Social media is really about two things; raising awareness of your company and tapping into relevant online conversations that affect your company and its technology. Today, when such a large percent of your audience is using social media to research just about everything, drawing online attention to your company and learning about your audience’s needs through these networks, is clearly one of the keys success.

American and British investors constantly ask me about investing in Israel. Their first questions are: Why aren’t you investing in China? [...]