Social media is really about two things; raising awareness of your company and tapping into relevant online conversations that affect your company and its technology. Today, when such a large percent of your audience is using social media to research just about everything, drawing online attention to your company and learning about your audience’s needs through these networks, is clearly one of the keys success.

It would be hard to miss the impacts of urbanization, invasive species, environmental shortcomings, and resource scarcity on the cost of agriculture. One proposal is to use “vertical farming” where high rise buildings in urban settings are used to grow local produce using hydroponics.

I give a course called From-Idea-to-IPO at the New York Academy of Sciences which teaches scientists how to commercialize their technology. This 13 week course is specifically designed for graduate students, postdocs and science entrepreneurs who want to build businesses that commercialize university-owned intellectual property or have a deeper understanding of the issues involved in [...]